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Indie music label and distributor

My Sweetheart


Release Date: 28 November 2005

Format: 7inch Vinyl Single

Label: Riot Club



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1. My Sweetheart
2. Its Not My Fault
3. Who Am I Then


Formed in 2000. As a 3 piece the band released the 'Masters Of Disguise' – E.P and 'Reshape Whilst Damp' Mini Album. Toured the UK with New Model Army and Neds Atomic Dustbin, as well as short tours in France and Germany. The Reverend, Elvis and the drum machine have been delivering the word since mid 2003.
2005 saw the release of the eclectic and acclaimed 'Sword Of Fire' Album.

'My Sweetheart', the first single from the album, with it's 1930's style crooning of Reverend Ben Smith and sweeping brass and strings makes 'Sweetheart' a classic off kilter love song.

"...Ever wondered what would happen if in some freakish futuristic experiment scientists created a musical genius with the madcap stylings of Mike Patton with the indelibly British eccentricity of Matt Bellamy or Damon Albarn? " 4/5 Drowned In Sound